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My Hero Academia becomes Squishmallows

At NYCC My Hero Academia announced it was partnering with Squishmallow on a set of plush dolls

Image of a Squishmallow — Image credit: Squishmallow

Features by Jim McDermott, Contributing writer

Published on Sat Oct 14 2023

At the world premiere of the new original episode of My Hero Academia, UA Heroes Battle, Crunchyroll’s Tim Lyu announced a number of collaborations between My Hero Academia and other brands. The biggest fan reaction by far came with the announcement that My Hero Academia has partnered with Squishmallows on a supersoft set of My Hero Academia ultraplush.

Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka and Shoto Todoroki are all being given the super-cute Squishmallow treatment, with more to come. (The evil grin on Katsuki’s face is particularly adorable.)

8-10 inches long, the dolls will run $12.99 -$14.99. While no U.S. release date was announced, the four Academia squishes that have been announced so far can be found for sale already on eBay. And they look completely irresistible.

Popverse will be providing wall-to-wall coverage of New York Comic Con 2023, with an all-star crew of writers, editors, and video producers there all four days (and nights), as well as in advance of the show. You can follow along to this coverage as well as the panels we're streaming with our NYCC Popverse coverage guide.