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If there is one thing that the Olympics is good at, it is getting everyone involved. Stars from all around the world get into the competitive spirit and there are few stars bigger than the Looney Tunes. Starting now through 2026, the International Olympic Committee will be able to tap into Bugs, Daffy, and Taz to help promote the Games to people around the world.

This isn’t the first time that animated characters have been part of the Olympic Games. The Tokyo 2020 Summer Games enlisted anime icons like Goku, Sailor Moon, and Naruto to be “Ambassadors” for the games. Looney Tunes has the same kind of global brand recognition, so the move makes sense. Plus, we’re looking forward to how these characters get involved with sports biggest stage.

Who wins in a race between Road Runner, Speedy Gonzalez, and Usain Bolt? We know Simone Biles is magic on the uneven bars, but can she out-twist Taz when he gets moving? Elmer would obviously take the shooting events, but Bugs and Daffy would be surprisingly competitive in the decathlon - provided Daffy doesn't get caught cheating. We assume the partnership starts in 2026 to avoid Pepe “Problematic” Le Pew getting involved in the Paris 2024 games. And it could even give us a revival of the Toon Squad as they take on international and intergalatic basketball stars.

There are so many ways to get Looney Tunes characters involved in promoting the games beyond just the merchandise that has been initially announced. While this is ultimately a corporate deal to promote both brands, it is never a bad thing to get young people excited about being active and healthy. Nearly a century after the Looney Tunes brand debuted in American cinema, they remain one of the most popular characters among kids around the world. We hope the International Olympic Committee uses this deal to get a new generation of potential Olympians involved in the Games.

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