If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.
Marvel Comics’ boss says it was lost in 2023, but are building a roadmap for its future using a new way to understand who's reading
Marvel publisher Dan Buckley describes the big questions being asked inside Marvel Comics' offices
Everyone gets lost once in a while. In a way, that’s the only way to find something - and to find yourself. And the best first step is to realize what you are missing, and that no different for me, you, or Marvel Comics.
At a recent closed-door industry event, longtime Marvel publisher Dan Buckley said that following the pandemic and the decentralization of comics distribution due to the decline of what was the biggest print comics distributor (Diamond) and biggest digital comics distributor (Amazon’s ComiXology) in North America, the company was unsure of its health and the comics indistry’s health as a whole.
“As all you know, changes in distribution have made it very hard for us to figure out where we, the industry, are compared to where we have been,” said Buckley during the ComicsPRO keynote address. “And this is requiring us
Subscribe to Popverse to read this article
Become a member and get first access to tickets and badges to our events, photo ops, exclusive content, and more.
Follow Popverse for upcoming event coverage and news
Find out how we conduct our review by reading our review policy
Let Popverse be your tour guide through the wilderness of pop culture
Sign in and let us help you find your new favorite thing.
Comments
Want to join the discussion? Please activate your account first.
Visit Reedpop ID if you need to resend the confirmation email.