Remember when Mark Millar announced Night Club, the Image Comics mini and soon-to-be Netflix series about a teenager becoming a costumed vampire? In the press release, the Scottish superstar scribe declared that the $1.99 cover price he slapped on the book marked the first time in comics history someone charged less money for a new series. That, of course, isn't true. Image Comics’ Fell and Casanova did this back in the mid ‘00s, which the creators also released at the same price point. Granted, that was almost 20 years ago and most comics were going for $2.99 then, not the $3.99 and $4.99 which have become the standard price points in today's market.

What Millar did on Night Club raises some questions. For one, do pricing stunts like these work? And do they work for all? Or is there